Blogs can boost your product—or destroy it. Either way, they’ve become a force business can’t afford to ignore.
There is no longer any question about the power of bloggers.
Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs about your company and your product.
Fortune’s excellent article about the power of blogging mentioned the deluge of blog posts about the filters in Spaces. And that it was eventually handled by another blogger. Scoble talked back.
As a marketing or PR person you may not like what bloggers can do. But it’s happening anyway.
The only thing to do is join the conversation
