It's just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. In the 1930s radio was a part of most … [Read more...]
Analytics: A Vital Digital PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for … [Read more...]
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Brands have indeed … [Read more...]
State of the News Media 2013
The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 - in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed by the Pew Research Center's Project for Excellence in … [Read more...]
Tone or Sentiment — The New PR Standards
If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine's Measurement Standard. "The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge!" lays out some measurements we should all have down pat. And it is not AVEs! Awareness It’s measured by … [Read more...]
