The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media. That's a sad state of affairs! Here some of the key findings of the 2013 … [Read more...]
My PR Thanksgiving List
Every year at this time we gather with friends and family and take a look at what we're thankful for in our lives. It can apply just as much to our careers and work environment. Here's my PR Thanksgiving list: Technology: We've made great strides in PR with the use of digital technology. We now have tools and apps that help us to listen to our … [Read more...]
Director of Content Tipped as Top New Marketing Job in 2014
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]
Google Makes New Rules for Press Releases
Learn how to write a press release that gets found in search and shared on social media. … [Read more...]
How to Write a Press Release in 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized … [Read more...]
