Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources across 72 editions and 30 languages and the results are … [Read more...]
5 Media Relations Strategies that Help Get Your Brand Story Published
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]
Trust and Reputation – the new currency?
The Cluetrain Manifesto said markets are conversations. They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products. We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
Use Multimedia to Tell Stories
PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. The stats are quite revealing: Need I say more? Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. And since that's the goal of content, it's truly amazing to me that only 55% of the PR folk recently … [Read more...]
