77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale . Now they’ve done the same for BtoB buyers. Forrester … [Read more...]
Where is PR Headed as Traditional Media Declines?
If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently. His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years half of all US newspapers will stop production. If … [Read more...]
New Player in Digital Marketing Data: E-consultancy Opens US Operation
I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource - E-consultancy. Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content. And apparently I’m not alone - great … [Read more...]
CMOs Still Learning Social Media Marketing
Cartoon by Geek and Poke Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not … [Read more...]
Business Week Dares Corporate America to Enter Social Media
Corporate America has a bad reputation, but getting into the social networking game could help boost its popularity and trustworthiness. Organizations are seen as a corporation, and corporations in the eyes of most people are evil, say authors of a Business Week article, G. Michael Maddock and Raphael Louis Vitón of Maddock Douglas. Large companies—with a 13% approval … [Read more...]
