We're heading into the dog days of summer and many parents are thinking about Back-to-School time. So apparently are retailers with Back-to-School merchandize. Candies' new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter. It will only be seen on TV on MTV on Monday - four days after the social-media debut. "Last year, … [Read more...]
Marketing to Women in Social Media
Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]
3 Pillars of Online Marketing
I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search - something PR people really need to learn for news search Email Marketing - still a backbone component and … [Read more...]
B-to-B companies have social media capital
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog. Sosnow was talking about an analysis they did of 46 large and small management consulting firms. "This is an industry built on content, case studies and … [Read more...]
Brand Loyalty: are your customers slipping away?
A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and retailers, says the report. Only 48% of the high-loyalty consumers identified in 2007 remained loyal in 2008. Key findings of … [Read more...]
