Google Universal offer opportunities for news and PR content to be found in searchAt the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how … [Read more...]
The Business Implications of Social Media
Aberdeen Group survey of over 360 companies shows ROI from Social MediaAs the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI)The study divides the … [Read more...]
Internet Marketing and PR Strategies Work for BtoB
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoCAlthough many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB … [Read more...]
Internet marketing needs a strategy to succeed
Marketers must become masters of social networking, search and engagementDiane Mermigas, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave.While … [Read more...]
Social Networking Appeals to Wealthy Consumers
AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitionersAccording to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks. Their participation in online social … [Read more...]
