Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]
Influencer Marketing is like High School
Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half … [Read more...]
2016 Trust Barometer Digital PR Implications
The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers … [Read more...]
Using Digital PR to Top up Your Sales Funnel
The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward - get qualified leads, and convert them to customers. The Internet changed that. Now the public has access to a wealth of data about products and … [Read more...]
Digital PR Content – Campaign or Conversation?
In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to - after all PR as a discipline is about creating conversations. It's supposed … [Read more...]
