Technology is advancing and changing at such a rapid pace it's tough to stay current. These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack. DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]
Digital is Driving PR Industry Growth
Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 … [Read more...]
Effective Visual Storytelling
Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first. You have just 8 seconds to grab your visitor's attention. The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]
3 Reasons to Improve your Visual Literacy
Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk. Here … [Read more...]
3 Pillars of Success in Digital Marketing
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step - without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content … [Read more...]
