Measurements and benchmarks for corporate blogsClick Z covered how blogs are affecting brands in a two part article this week.since 27 percent of web users now read blogs (Pew Internet) marketers are showing increased interest in how a blog can increase the effectiveness of your marketing.The big question is how to measure the effect.The articles offer some … [Read more...]
Web Content belongs in Marketing
Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
Can blogging kill traditional marketing and PR?
Why take the long way round and hope the right person will read your message - Use a blog>>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet NewsPretty harsh words.Businesses have cottoned on to the fact that blogging and news feeds are gathering … [Read more...]
