Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
The Cluetrain Ten Years Later
I am off to NYC today to attend the Cluetrain eventBack in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it … [Read more...]
Conversational Marketing is Actually a PR Technique
PR Can Learn From Successful Online Ad CampaignsIn a recent post about who is in the conversation John Batelle that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online … [Read more...]
SEO and Marketing Basics Are Top of Mind for 2008
Two thirds focus on basics and almost half plan to do SEOA survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are: Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of … [Read more...]
Does Social Media Marketing Really Work?
Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab's Money and More Private Community of Gen Xers … [Read more...]
