Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the 'figure it out' stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of voting features, product reviews, … [Read more...]
CES: What Happens in Vegas…….
Influences your marketing strategyThe Consumer Electronics Show (CES) held in Las Vegas every January is usually techie heaven, but this year the show is crawling with marketers looking for the latest digital innovations. And they're not just CMOs from the hi-tech sector either. Among the 140 000 people looking the lastest, greatest, neatest … [Read more...]
Companies using blogs as a marketing strategy
It's all about communicating with your customersThe St. Paul/Minnesota Business jJournal reports that corporate blogs are being used to initiate a conversation with potential clients and customers.Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to … [Read more...]
