New media plays a key role in BtoB marketing nowI often get asked how new media features in the BtoB space.New research just out from KnowledgeStorm and Universal McCann shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. The study polled 3,900 B2B technology buyers and found that not … [Read more...]
Internet marketing strategy workshop in Cape Town
A wide spectrum of business people show interest in online marketing and PRI had 41 attendees at my all day workshop in Cape Town yesterday. The lack of easily accessible broadband is hampering the 'always-on' lifestyle here, but a recent report on the state of connectivity in South Africa made the point that the government has to look into making broadband more … [Read more...]
Trends Affecting Internet Marketing Strategy
Face of the Web Report shows use patterns, not adoption, is the trend to watchThe latest findings from The Face of the Web—based on interviews in 12 key global markets with more than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the past. Ipsos Insights. While … [Read more...]
Content Strategy Workshop
Taking content syndication and Internet marketing down to application level for travel sitesThere was a lot of talk yesterday about content strategy and syndication, but it was never explained or defined. The feedback we got this morning was – "yesterday was amazing, but we are drowning in a sea of data. You really opened our eyes. But … [Read more...]
Web 2.0: A Seismic Shift To Content Centric Marketing
Content strategy moves front and centerMicrosoft's announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.We’re really not just talking about Microsoft, in my opinion they're just a leading indicator; an 800-lb. canary in a coal mine for large companies with any significant revenue coming … [Read more...]
