Google Snaps up YouTubeThe rumors are official - Google bought YouTube for $1.65bn.The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.I guess online video is hot. Is it in your Internet marketing strategy yet? … [Read more...]
MySpace Appeals To Older Demographic Too
Social networking is not just for kidsDon't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.The comScore research compared audience demographics among top social sites, aiming to dispel the … [Read more...]
Include News As A Part Of Your Internet Marketing Strategy
Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.Newspapers are successfully extending their reach beyond the core printed products resulting in net increases in audience, says a recent report from Scarborough Research And if you're after that 18 - 34 demographic, make … [Read more...]
Internet Marketing Strategy A Money Maker For Non Profits
Online giving, not even counted on in the past, has now become a line item in many organizations' budgets.Internet fundraising is on the rise, says The Writer's Life. "Previously, internet appeals generated only 14 cents of every $100 given. Recent surges noted by The Chronicle of Philanthropy showed giving doubled at 46 of the charities they studied. Another 36 chalked up … [Read more...]
Internet Marketing A Part Of Integrated Communications Strategies
The changing media environment requires a well thought-out marketing planTalking about the results from their new survey conducted in May/June 2006, Bob Liodice, President and CEO of the Association of National Advertisers said, ”With the ever-changing, fragmenting media environment, it is more important than ever for marketers to develop and execute a comprehensive … [Read more...]
