Corporate Blog Events MushroomSeems corporate blogging is gaining attention.A special interest IT group - EBig - based in the San Francisco East Bay, had an event last night about the vlaue of a corpaote blog.The AMA event, Blogs: Marketing Beyond the Website, have the same theme. They held one in Seattle in December and have another scheduled for New York City … [Read more...]
PR firm launches internet marketing service
Corporate blogs as a marketing toolHats off to MWW, one of the largest PR firms in the US , who launched a corporate blog marketing service. As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
Internet Marketing Gaining Ground
Magazines Risk Losing Core Advertisers to WebProducers of consumer packaged goods are polishing up their Internet Marketing Strategy, says Jupiter Research.Traditional offline media could be in danger of losing a substantial portion of their consumer packaged goods (CPG) advertising base to the Web.Of the group polled, 40 percent of women and 50 percent of men first go to … [Read more...]
Internet Marketing Strategy gets corporate interest
Clients asking for Internet marketingAd agencies, PR agencies, web designers and even web hosts tell me that their clients are starting to ask for Internet marketing.The conversation often goes this way - I am not sure what it is, but I know I need to be doing Internet marketing - can you help me with that? … [Read more...]
