I just read a post titles The Week the Media Crashed on the Communication and Leadership Policy blog from the Annenberg School of Communication at USC. It's one of the best posts I've seen about the shifts in media consumption and what this means for mainstream media news outlets. This is a 'must read' for anyone in PR or marketing. Since there are no comments on the … [Read more...]
Media Relations in the Internet Age
We recently saw the demise of the Rocky Mountain News. The Chicago Tribune and the LA Times have declared bankruptcy. Real Clear Politics put together a list of the top 10 newspapers in trouble stating “papers are suffering silently, with certain death just around the corner for some.” And “The Seattle Post-Intelligencer, Rocky Mountain News and Tucson … [Read more...]
The Cluetrain Stops in New York City
Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
The Cluetrain Ten Years Later
I am off to NYC today to attend the Cluetrain eventBack in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it … [Read more...]
Add Video To Web Content Strategy
Online video makes good PR senseIn the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, reports PR Week.Broadcast is not going … [Read more...]
