Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Although Twitter's active user base remains smaller than Facebook's, these daily users are the most influential online consumers, and their conversations spill over … [Read more...]
Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, commitment and an ability to communicate to be an influencer. The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Finding these influencers is the search for that 10% and has … [Read more...]
