As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
Internet Marketing Is Going To The Feeds
RSS is fast becoming the backbone of the webThis article is excellent and ended my writing hiatus..."This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond. ... The change is happening now and it will be permanent. RSS will eclipse email lists and it will be the new defacto method … [Read more...]
No RSS feed on your content is a fatal error
Robert Scoble on RSS feeds as a content strategy"Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro NewsRobert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:RSS buttons announce to your visitors that you … [Read more...]
Newspapers see opportunity in news aggregation and RSS feeds
The need for feeds set to increasePeople reading news are shifting to the Internet. News aggregatorss like Yahoo and Google News are gathering new visitors every day. Yahoo increased their readership by 2 million in the last six months and are now the number once news source on the Internet. (Nielsen/Net Ratings)Newspapers have been bleeding subscribers for the past … [Read more...]
RSS not so simple
Rok beat me to itDMNews reported today on the new Jupiter Research findings on RSS adoption by marketers. "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report. It also says this is becasue consumer adoption of RSS readers remains lowBut further down in the article it says … [Read more...]
