Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

No RSS feed on your content is a fatal error

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Robert Scoble on RSS feeds as a content strategy

"Scoble, why are you being such a shmuck about RSS?"

Because not having an RSS feed is a genetic marker for a lame site.
WebPro News

Robert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:

  1. RSS buttons announce to your visitors that you have fresh content available on a regular basis. Without RSS you let them know the site is static
  2. Since the people using RSS feeds are the early adopters and influencers, no RSS button tells them right away this site has not figured that out yet. And they won’t be back.
  3. The  ‘give us your email in exchange for content’ model is losing its effectiveness. We have enough junk in our inbox.

RSS adoption is growing fast. Sites owners and marketers have to keep up.

Don’t drop your email campaigns – 90% of your visitors still prefer email.  This is not a case of using one or  the other – they’re very different mediums.

But if you want the 5% of your visitors who are heavy influencers to  keep reading your content –  offer them RSS feeds.

And if you are in an industry where your market is predominantly made up of early adopters, RSS is essential.

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