Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of … [Read more...]
User Experience Builds Brand Loyalty
Brand lessons to be learned from IPodIn my POWER branding formula the E stand for Experience.One session at the annual Forrester Automotive Summit held this month was devoted to user experience. Mark Kingdon was on the panel that discussed the "Future of the User Experience."He makes some excellent points about how other industries could learn … [Read more...]
