Marketing Sherpa needs to do a little more homeworkMarketing Sherpa usually gets it right - and they are right in saying that dropping email marketing and using only RSS would be a wrong move.But their take on RSS is based on flawed data. Sherpa fails to see the big picture of RSS says Rok Hrastnik in the RSS diary.One of their points is that RSS has a small … [Read more...]
No RSS feed on your content is a fatal error
Robert Scoble on RSS feeds as a content strategy"Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro NewsRobert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:RSS buttons announce to your visitors that you … [Read more...]
Email marketing is not dead yet
E-mail was retailers' number one online marketing tactic that drove holiday season figures upA Shop.org/BizRate.com 2004 study found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago. And while there are many reasons for this increase, the study found that e-mail was the foremost … [Read more...]
Internet Marketing Strategy Changes
Focus shifts from email to blogs and RSS A review of 12 months of email marketing articles reveals that legislation, spam and deliverability of messages were top of mind in 2004. But this looks likely to change this year, with marketers refocusing their attention on strategies, such as blogs and RSS feeds, says Email Marketing Reports. Mark Brownlow, who writes their … [Read more...]
Driving traffic back to your site with email
Short subject lines get opened moreNew research from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful. A successful web content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before hey decide to do business with you.You have to keep them coming back.New and interesting … [Read more...]
