This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]
Digital PR: Finding Brand Ambassadors
In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA - the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly is a brand ambassador? You need to find people or groups who already … [Read more...]
The Customers’ Voice, Your Social Graph and Your Reputation
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]
Changes in News Delivery Give New Power to Press Releases
Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. This has … [Read more...]
UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet … [Read more...]
