Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Paid, Owned and Earned Media in Digital PR

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Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content.  We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Brands have indeed … [Read more...]

New Facebook Cover Rules

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It's not very often Facebook changes it's rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The '20% text on the cover' rule still stands, but what you can say in that text is now much more flexible. Here's the new wording from Facebook: "All covers are public. … [Read more...]

Is Your Team Ready to Ride the Online Video Wave?

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Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study illustrates the importance of streaming … [Read more...]

Digital PR Tools

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An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be,  this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status and, if you'd like to increase engagement, you … [Read more...]

Earned Media Tip #7: Use Offline Events for Content

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This post is part of the series of 10 tips to increase earned media You can find links to all the posts in the series in the right-hand column of the blog. At the core of earned media is great content.  You have to offer the reporter, editor or blogger something that they value - content that will help them interest or entertain their readers/viewers.  Media is all … [Read more...]