by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]
“The Butler” and the Digital PR Agency of Today
By Cokey Falkow Lee Daniels' "The Butler" has taken box office honors for two weeks in a row. It's a thought-provoking film and one of the aspects it brought home is how much a business needs the same thing: a good butler. Just as a good butler stands aside but is always observing and anticipating needs, so a good digital PR agency should be able to unobtrusively tap into … [Read more...]
5 Tips for Instagram
By Cokey Falkow If you are involved in digital PR or marketing Instagram is on your radar. The just-released study from L2 shows that Instagram is now in the top five social sites used by brands. How can you utilize Instagram to maximum effect? Here are few tips: 1. Train your team to create high quality, interesting visual material What is their eye like? And … [Read more...]
Timeline of PR News Content
It's just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. In the 1930s radio was a part of most … [Read more...]
Mapping the Brand’s Social Graph
This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and … [Read more...]
