Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Why Mobile Content Strategy is Important to PR

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Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]

Google and Our World of Search in 2014

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By Cokey Falkow In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure... the only constant is change. But the way we search for things, the way we consume information and … [Read more...]

Digital PR and the Google Penguin

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PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you're looking for. Content marketing isn't a new idea for PR.  We've been doing this forever. Corporate magazines, thought pieces, by-lined … [Read more...]

Martha Stewart’s Blogger Blunder

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It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn't quite get social media and blogging. I'd bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha Stewart. Martha had some strong comments about bloggers, yet her PR folk pitch … [Read more...]

Does PR Also Suffer Digital Distress?

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  This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation … [Read more...]