Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 … [Read more...]
How to Use Twitter in Media Relations
The Internet has changed the way we connect and communicate - not just with one another, but also with the media. Writing a press release and posting it on the wire doesn't get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most … [Read more...]
The Role of Technology in Social Media Management
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand's social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets … [Read more...]
Social Media and Digital PR Score Big at the SuperBowl
By Cokey Falkow SuperBowl XLIX was a game changer - and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it's over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engagment with your audience. In the 'old days' … [Read more...]
PRSA LA State of the State of PR
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]
