Blogs reach high income, educated audience

BlogAds study of blog reader demographics

So who is actually reading the millions of blogs out there?  

Some studies take the ‘half full’ approach – they say that the dramatic increase in blog readership means we all should blog, because blog readers are the early adopters and opinion leaders.

Other say the figures are so low it’s not worth  putting our time and money into this activity.

Seems to me it rather depends on  who you are targeting. Here are the latest demographics on blog readers from BlogAds:

75% are over 30

75% are men

43% have HHI over $90K

Most, 14%, are employed in education

71% have signed a petition

66% have contacted a politician

50% (highest of any media) rank blogs tops in usefulness for news and opinion

If this sounds like your perfect target audience get online and start blogging.

If you’re after women with kids who shop at Wal Mart, a corporate blog is not for you.

See Also

• US Blog Readers
  Between February and November last year, those who say they read blogs jumped 58% to 32 million readers. Still, only 38% of Internet users knew what a Web blog was.
• Corporate blogs used for marketing
  For any company looking to create direct, honest and open communications with their customers, blogs are a great tool, but the fact remains that they must be considered a marketing communications vehicle, not an electronic printing