The mind boggles!According to a new Jupiter Research report, "Corporate Weblogs: Deployment, Promotion, and Measurement," 35 percent of large companies plan to start corporate blogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. The report states that … [Read more...]
Blogs Taken Seriously In The PR World
Study on blogging and the use of 'human voice' as a PR strategyThe School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human VoiceHere are some of their findings:People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the … [Read more...]
Blog Content Needs A Strategy
Panasonic steps into a blog stormThe subject of character blogging has reared its ugly head once again.As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog … [Read more...]
Internet Marketing : which path to take?
TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
Study Shows Blogs Influence Journalists
New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
