The more things change the more they stay the same.Jakob Nielsen's latest Alertbox article focuses on what a business website really needs to be successful. Fix the basics first, says Nielsen. Don't rush into the 'next big thing' when you have no content strategy in place.Here are the biggest content issues that led to lost business value:Overly aggressive homepage … [Read more...]
Paid versus Organic Search Results
PPC cannabalizing organic resultsAn interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs?It seems the answer is a resounding Yes!The relationship between organic and PPC programs in building SEM programs has been given short shrift in the industry. Most SEM practitioners have … [Read more...]
Content Strategy Important Again As Spam Proliferates in the Blogosphere
Credibility becomes an issue for bloggersSome good tech predictions for 2006 from Sharon Housley in Site Pro News today.Spam has indeed cluttered the blogosphere and bloggers have to generate quality content in order to hold their readers."In 2006 web surfers are going to look for multiple sources to confirm facts, and rely on reliable respected sources. Community … [Read more...]
Keyword research in the linchpin of Internet marketing
The market place has changed. Customers are now at cause.Yesterday I was running through my slides in preparation for the Socal AMA Internet Marketing Intensive. I had two C level execs for an audience and when I was done, the one guy- - who is fairly new to the idea of internet marketing – commented that one datum really hit home with him: the market place has … [Read more...]
Google says content is the ultimate SEO strategy
The Power of Good Content could be your best investment this yearSite Pro News highlighted how important good content is to SEO results in Google. As a content writer and strategist it's always good to read articles like this one.The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual … [Read more...]
