Lesson from Gawker MediaNick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced."...the barrier to entry in Internet media is low and the barrier to success is high," said Denton.Very true. How often have you … [Read more...]
Content Strategy Workshop
Taking content syndication and Internet marketing down to application level for travel sitesThere was a lot of talk yesterday about content strategy and syndication, but it was never explained or defined. The feedback we got this morning was – "yesterday was amazing, but we are drowning in a sea of data. You really opened our eyes. But … [Read more...]
Generation C Still Going Strong
The desire to create and consume content continues to drive online behaviorBack in March 2004 Trendwatching identified a Generation C. So what was it all about?The GENERATION C phenomenon captures an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis, said the smart … [Read more...]
SEO: content or meta tags
So Ipiad for my site to be optimized, why am I not getting results?Mike Grehan of SmartInteractive Ltd, had some very smart things to say about SEO, content strategy and inbound links in Click ZThere's no point in doing textbook SEO unless you have enough great content and the reputation within your community to be a challenger, writes GrehanAnd he has some excellent clips from … [Read more...]
Eye Track Study, Reading Patterns and Usability
Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages. You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]
