I went to Search Engine Strategies conference this week in Chicago - as a speaker in the online PR track. I spoke about News Search on a panel with Greg Jarboe, Nan Dawkins and Lee Odden.The online PR track has been expanded, which shows the growing interest in this field. The track covered blogs (of course) and RSS, podcasting, wikis and tagging. And the … [Read more...]
Topic clouds: a new content strategy tool
MyST does it againThe ST in MyST stands for Smart Tags. And they just made some very smart tags available for blogsite owners in their new tool called Topic Cloud.Take a look at my topic cloudIsn't this fun?You can read the FAQs about Topic Cloud hereApart from a way to find data in your blogsite easily, it is also a terrific tool that shows you at a glance … [Read more...]
RSS feeds add to Google buttons
Content feed buttons are an important part of the strategyCashing in on the fast user adoption of RSS content feeds, Google has an RSS reader. Now there is an easy Add to Google button you can put on your site wherever you have an RSS button.You should be using every possible method available to entice your readers to subsribe to your content.Make the content … [Read more...]
Blog Content Needs A Strategy
Panasonic steps into a blog stormThe subject of character blogging has reared its ugly head once again.As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog … [Read more...]
Make Articles A Part of Your Content Strategy
Build good inbound linksOnce you have generated good, optimized content you have to get it seen by the right people - those who are searching online.Marketing is no longer a process of your company looking for customers - the customers are online looking for you!Get those articles out to new audiences you don't have access to and drive that traffic … [Read more...]
