Excellent PR Conference in San Francisco this weekI flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference.I have never been to this conference before and I met some great people. So just the networking was very worthwhile. Joan Stewart - the Publicity Hound - was there as a speaker too. We … [Read more...]
The sale of Ask Jeeves could boost the importance of content
Another change in your search marketing optionsThe sale of Ask Jeeves to InterActiveCorp (IAC) does make a change in the search landscape. Although only at the 5% mark now, this new direction opens all kinds of doors.Search Engine Journal reports that as IAC owns many of the largest Internet properties including, Hotels.com, Expedia, Ticketmaster, CitySearch, … [Read more...]
Content Strategy and Brand Value
Brand detractors are missing the boatPiers Fawkes made some good points in PSFK about the piece on brand value in Wired.Brands are not about visuals and perceptions only. Way back in the day when Jan Carlson took over Scandinavian Airways and made them a successful and profitable airline, he did by instituting the Moments of Truth campaign. He … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
Why RSS is the best content strategy
Cosumers want control of the content they receiveThe Ponmeon Institute's new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them. 82% of … [Read more...]
