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Sally Falkow - Social Media Strategist
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The Future of Content Strategy and Search Engine Visibility

July 6, 2005 by Sally Falkow

Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]

Microsoft Shows Support for RSS

June 27, 2005 by Sally Falkow

Adoption of RSS feed expected to be mainstream by 2006Microsoft's news that they will be building support for RSS into Longhorn, the next release of the Windows operating system due in late 2006, and the next version of Internet Explorer was all the buzz at Gnomedex this week.This is pretty much one of the most important RSS developments of 2005, finally paving … [Read more...]

Interview with the RSS Diary

June 16, 2005 by Sally Falkow

More on RSS and content strategyI was recently interviewed by Rok Hrastnik of the RSS Diary about the development of PRESSfeed and how RSS implementation in business increases the need for a sound enterprise-wide content strategy.He posted the interview on his Lockergnome  spot as well. … [Read more...]

Now More Than Ever You Need A Content Strategy

June 16, 2005 by Sally Falkow

RSS puts new demand on content creation and messagingEver see a comment and think "Rats! I wish I'd said that?""Understanding your customer’s content requirements is tougher than the technical challenges associated with syndication.It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot … [Read more...]

No RSS feed on your content is a fatal error

May 14, 2005 by Sally Falkow

Robert Scoble on RSS feeds as a content strategy"Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro NewsRobert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:RSS buttons announce to your visitors that you … [Read more...]

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