This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Social Media and Building Community
Seven tips on how to run a successful community.Social media is getting a lot of buzz and most companies have realized that it must be a part of their internet marketing strategy today.But if you want to make the most of social networking and 'word of mouse' you have to understand what it takes to build a community.In Robin Good's recent post in MasterNewMedia … [Read more...]
