It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]
Top Social Brands of 2008
Image by Schill Vitrue.com, a tool that captures a brand’s social media presence, has put together a list of the top 100 social brands. “What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vitrue 100 list represents companies who are establishing their social … [Read more...]
Blogs: should they be a part of your Internet marketing strategy
Ignore blogs atyour perilWhen I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers … [Read more...]
