It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.) It … [Read more...]
State of the News Media 2013
The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 - in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed by the Pew Research Center's Project for Excellence in … [Read more...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great minds think alike, Maggie! Branded content is one of the trends in my … [Read more...]
Branded Content In New Media – the PR Trend for 2010
If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. This ability to use new media channels to reach audiences directly, and to measure the value of their response and interaction, is … [Read more...]
Custom Content Is Your Best Bet
Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. … [Read more...]
