Google breaks into top ten, P&G moving upThe 2008 Best Global Brands list from Interbrand is out. The were few changes in the top ten - Coke is still at #1, IBM and Microsoft swapped places at 2 and 3 and the most notable change - Google jumped from #20 last year to #10 bumping Mercedes to #11.P&G saw a couple of their brands improve this … [Read more...]
Social Networks used correctly improve brand awareness.
Top-tier social meida sites can be a remarkable source of trafficSearch executives regard social networks as a powerful channel that can improve brand awareness and create buzz, when used correctly, “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server of unprepared … [Read more...]
Public Relations Affected by Blogs
No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
What PR has to do with SEO
Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]
User Experience Builds Brand Loyalty
Brand lessons to be learned from IPodIn my POWER branding formula the E stand for Experience.One session at the annual Forrester Automotive Summit held this month was devoted to user experience. Mark Kingdon was on the panel that discussed the "Future of the User Experience."He makes some excellent points about how other industries could learn … [Read more...]
