Brand detractors are missing the boatPiers Fawkes made some good points in PSFK about the piece on brand value in Wired.Brands are not about visuals and perceptions only. Way back in the day when Jan Carlson took over Scandinavian Airways and made them a successful and profitable airline, he did by instituting the Moments of Truth campaign. He … [Read more...]
Is your CEO blogging yet
If businesses don't create their own conversation forum, their brands, products, services, and reputations might be co-opted by othersBy using a blog to tell their side of the story and put a human face on the corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don't tell your side of the story and fill … [Read more...]
Corporate Blogging Builds Brand Awareness
What corporate bloggers are sayingDid you know there is a blog where you can read what other corporate bloggers are saying about their experiences and what their blogs are doing for them?Here is oneGreg Hoffman, the Security Awareness Company: "The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
How ‘Brand Journalism’ Affects Web Content Strategy
It's the new buzz, but is brand journalism really something new?Spearheaded by McDonald's statement that they will no longer pursue one consistent brand message, but will tweak the message for different media, there's been a buzz around the term 'brand journalism.'Marketing Guru Seth Godin says it's a move in the right direction. Laura Ries, author of the Fall of … [Read more...]
