Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

The Future of Content Strategy and Search Engine Visibility

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Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]

PR University Audio Conference on Blogs, RSS feeds and Podcasting

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New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]

Turner Broadcasting plans to hire a blog reporter/producer

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Be sure blogging is a part of your internet marketing strategyi watch a topic called blog jobs in my RSS reader and this one turned up yesterday -Producer/reporter covering web-logs (blogs), pod-casts, and other internet-based forms of new media. The Blog Reporter/Producer will locate, research, and report on blogs and web sites that include news, politics, policy, commentary, … [Read more...]

NewsMastering as a content strategy

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Becoming the #1 Content Source in Your IndustryBack in  Summer of 2004 Robin Good started to talk about newsmastering.  Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger.  But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]