Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
PRSA LA Chapter Talks About Blogs, RSS and Public Relations
The PR Industry is waking up to the relevancy of online toolsAlmost 100 local PR professionals came to the PRSA-LA chapter meeting last night to hear how blogs, RSS and podcasts are affecting PR.The panel was Jason Calacanis of Weblogs Inc (Engadget and others) Eric Schwartzman of Spinfluencer, who moderated the panel at Media Relations 2005, and me. A … [Read more...]
Word of Mouse Is The Best Online Public Relations Strategy
Consumer Generated Media exerting a growing influenceMarkets are conversations. Cluetrain predicted this back in 1999 and a recent U.S. study confirms that it has indeed come to pass.Two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions.When The Wall Street Journal … [Read more...]
Blogs vs Mainatream Media
Citizen Generated Media Tells the London StoryWired News reports that most of the significant pictures of the London bombings didn't originate from professional photographers employed by news agencies. They came from witnesses at the scene using cell phones and digital cameras to document the tragedy. People experiencing a tragedy can convey what actually happened while at … [Read more...]
Your Content Strategy Is Key To Consumer Trust
Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]
