Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you laterBusiness blogging just made the cover of Business Week.You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. ... … [Read more...]
Bloggers preaching to the choir
Ages of blog readers revealed in new pollThe data from a poll conducted by CNN, USA Today and Gallup suggests that bloggers are the main audience that is reading blogs.But there are some other very interesting stats in this poll too. Unless bloggers are a very large part of those who use the Internet there appears to be a big audience out there reading our blogs.And Rok … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
Businesses begin to realize the benefits of blogging
Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace.There is an excellent article about why businesses should blog by Dale Franks on the QandA blogHere are some of the highlightsthe blogging software notifies the major weblog update services whenever the weblog is updatedthousands of potential … [Read more...]
Blogger Makes a Career Move
Steve Rubel's success as a blogger temps Cooper Katz into monitoring the blogosphere as a practice offeringSteve Rubel, author of the Micro Persuasion blog, has been elevated to head a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels … [Read more...]
