It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]
Women Turn to Blogs for Advice, Information and Recommendations
A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]
More of What Journalists Want
2008 Bulldog/TEK group reporter's survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material. … [Read more...]
Blogs are Better Business Drivers Than Social Sites
Image by FoxTongue A recent study “Harnessing the Power of Blogs,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs create a conversation and become a trusted resource that influences … [Read more...]
State of the Blogosphere 2008
Technorati’s State of the Blogosphere is being released this week, one segment each day. For the first time, they’ve surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Interesting stuff. The majority of … [Read more...]
