It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn't quite get social media and blogging. I'd bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha Stewart. Martha had some strong comments about bloggers, yet her PR folk pitch … [Read more...]
Hello – Is that really you I’m talking to?
Mitch Joel's post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we're killing the medium. I agree. "The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost." He refers to the article about Ghost Blogging in the … [Read more...]
Corporate Social Media Policy
A few years ago blogging policy was on the minds of corporate communicators - now it’s a corporate social media policy that’s got their attention. Telstra, a major Australian telecom company recently set down guidelines on the use of Facebook, Twitter and similar websites by its employees. “Hopefully organizations are beginning to understand that employee use of social media … [Read more...]
Let’s Hear it for the Blog
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
Blogs are Better Business Drivers Than Social Sites
Image by FoxTongue A recent study “Harnessing the Power of Blogs,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs create a conversation and become a trusted resource that influences … [Read more...]
