Mitch Joel's post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we're killing the medium. I agree. "The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost." He refers to the article about Ghost Blogging in the … [Read more...]
Blogger Survey On Sourcing and Using News Content
SNCR and Marketwire reach out to bloggersThis week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content. As a Senior Fellow of SNCR I am conducting and tabulating the survey. We will present the findings later in the year at the SNCR Symposium.When Marketwire … [Read more...]
SAP Gets In Touch With Bloggers
Taking the lessons learned to heart.SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.With so many debacles in the PR/blogger relaitons arena, it's refreshing to see one that got it right.SAP invited bloggers to their premier SAPPHIRE 06 … [Read more...]
Real Estate Blogger Gets it Right
Marketing Sherpa blog case study shows how to make a blog pay offAlthough the hype about blogs is growing almost as fast as the number of people blogging, many business bloggers find it is not the pot of gold they thought it would be.In a recent interview Stonyfield Yoghurt Blogger, Christine Halverson said that the traffic from their blogs was variable … [Read more...]
