Taking the lessons learned to heart.SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.With so many debacles in the PR/blogger relaitons arena, it's refreshing to see one that got it right.SAP invited bloggers to their premier SAPPHIRE 06 … [Read more...]
Walmart and Edelman Blog Blunder
PR 2.0 plays by different rules.If you haven't heard about the Walmart Edelman PR blog debacle, read Dave Taylor's post over at Business Blog Consulting.Bloggers are a strange bunch: while we will skewer you if you're not honest and open, we are quite forgiving once you admit you screwed up. I say hats off to Dave for holding the line. A quick apology from … [Read more...]
Public Relations Affected by Blogs
No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
NBC Making Smart Moves. Meredith Blogs the BackStory
NBC making the most of consumer generated media, blogs and chatSmart moves, NBC!Meredith Vieira, the new co host of the Today show, is blogging her personal thoughts and backstory elements of her interviews on iVillage."There are a lot of things I might like to say on a personal level on the blog that I can't on Today because of time or it might not be … [Read more...]
The Longtail Video
Your audience is indeed up to something.I just watched the Day of the Longtail video on YouTube - it made my dayIf you want to know what they are up to and how it's affecting your business come to the news search session at SES on August 8th. Thanks to Joel from PRESSfeed for senfing me the video link … [Read more...]
