Don't miss "This Week on IAOCblog.com."The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and … [Read more...]
Delta’s Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customersBrian Eisenberg of Grok.com took a well placed swipe at the Delta blog today. Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:Your Customer Focus Rate: 17.39%You have 4 instances of … [Read more...]
Should You Blog for SEO?
Blogs and Feeds session will be back at SES San Josei recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose. it was a very popular session in NYC in April.Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday.A … [Read more...]
Blogger Survey On Sourcing and Using News Content
SNCR and Marketwire reach out to bloggersThis week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content. As a Senior Fellow of SNCR I am conducting and tabulating the survey. We will present the findings later in the year at the SNCR Symposium.When Marketwire … [Read more...]
Paid Blog Posts Create Misleading Content
These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinionThe LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers … [Read more...]
