To Blog or not to Blog? That is the Question

Image by Roland According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog.  So that means that just under half do.  Why are they spending their time blogging? Lynette at the MIndless Babble Blog says that based on the Technorati numbers, blogging should be a part of every business’s marketing or PR … [Read more...]

Astroturfing

  The biggest caveat in engaging in social media and blogs is to be open, honest and authentic. Every major social media flap has been caused by companies or agencies doing something questionable.  And there really is no place to hide.  Sooner or later someone will figure it out. Patrick Altoft writes on Blogstorm about some possible astroturfing being done for Nokia. … [Read more...]

Blogs Meet SEC Reg FD Requirements

What started as a conversation on Jonathan Schwartz’ blog at Sun Micro systems has been accepted by the SEC. ON July 30th the SEC voted that a website or a corporate blog is a valid place to post corporate news. There are new guidelines that cover how a public company can use a Web site and/or corporate blog to meet Regulation FD’s public disclosure requirements. What … [Read more...]

Fresh Content Pays Off with Search and Visitors

The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactionsAndrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at … [Read more...]