Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

2015 Media Trends and State of Online Newsrooms

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DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]

How Social Media is Affecting the News

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  A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.  3,000 of these positions are at 30 big digital-only news outlets.  The report covers five aspects of the relationship between social and news: Social Media as a Pathway to … [Read more...]

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

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        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]

How Google’s Panda 4.0 Affects PR

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 Watch the one-hour webinar with Sally Falkow  and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s  About 10 days ago Google started the roll out of Panda 4.0 - a major update to their search algorithm. The goal of this update is to remove what Google calls "thin content" from the search rankings. Why is this of interest to the PR profession? Although most PR pros … [Read more...]

New SEO Tip: Google’s New SERP Display

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  If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well, here's a head's up. Google has changed the way they display content on a search results page.  They're not judging the length of a title tag or headline by the number of characters anymore, but by pixel … [Read more...]