The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list.
While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated, “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”
2018 is the year you need to learn how to measure the value of your work and how it contributes to the business objectives. Take this course to future-proof your PR Career.
Here a couple of recent headlines that support this viewpoint.
