PR Tips and Hacks for a Small Business

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WATCH THE REPLAY HERE   I was invited to be a panelist on the Designhill webinar about PR for small businesses today.  It was like "Old Home Week" with panelists I've known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions … [Read more...]

The Coca Cola Debacle

    One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.  Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions … [Read more...]

5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

PR, Attention, and Trust

content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Google’s Content Rules

Google Content Rules

  Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]